Eventually, the commercial financing game changes from a game of numbers to a marketing game. And that’s why a bacic understanding of marketing methods and psychology is important.
In the past, I would offer my commercial financing programs to residential investors. It seem like a pratical thing to do at the time. But, too often, the residential investors just wasn’t able to perform on large commercial loans.  I realized that I was marketing to the wrong group.

Today, I have very simple marketing method that can be summed up as follows:

“I now market to people that have done what they are trying to do”. This includes marketing to Tax Credit Applicants, Property Owners Association, and Property Management firms. I no longer market my commercial loans to residential investors.

This minor marketing adjustment increased my closing rations by 80% and neted in $300 Million in loan placements.

Having a marketing plan and system in place is essential for selling your services or produces.
What about those residential investors?
I created 2 training programs especially for the residential Investor and a Home Study Course.
Basic Training Course
Advance Commercial Financing Training Course
Commercial Financing DVD Course

As you can see, marketing the right product, to the right market is essential to your success.

What do you think?

I am listening!

Durante